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My Life in Advertising & Scientific Advertising
Claude C. Hopkins · 1966 · 318 pages
Psychological aspects of AdvertisingAdvertising personnelAdvertisingPsychological aspectsBiographyAdvertising, biography
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About this book
This volume contains two landmark books by Claude C. Hopkins. [Scientific Advertising](/works/OL4114632W)—the classic primer still read by today's top copywriters—was originally written in 1923. Four years later, he finished his autobiography, [My Life in Advertising](/works/OL2702311W).
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