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The challenger sale

The challenger sale

Matthew Dixon, Brent Adamson · 2011 · 221 pages

Sales managementSellingCustomer relationsVentesGestionVente

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About this book

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.

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