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Email marketing rules
Chad White · 2013 · 273 pages
TelemarketingElectronic mail messagesCustomer relationsMarketingElectronic mail systemsTélémarketing
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About this book
"Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. After breaking email marketing down into 120 easy-to-understand rules, Chad White then reassembles them around key concept and principles." -- Back Cover
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