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The hidden persuaders
Vance Packard · 1957 · 275 pages
AdvertisingSocial aspectsSocial aspects of AdvertisingMotivation research (Marketing)Psychological aspects of AdvertisingPublicidad
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About this book
An account of the motivation research people, the advertising agency psychologists who analyze consumer desires and find out how to make people buy the things the agencies are paid to promote. Personalities, techniques, symbols, and approaches are discussed and some of the leading ad psychologists are interviewed.
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