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The Art of Innovation

The Art of Innovation

Tom Kelley, Jonathan Littman · 2001 · 307 pages

Case studiesCreative ability in businessTechnological innovationsCas, Études deIDEOKreativität

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About this book

The story of the origin and design process of IDEO, a design company in San Jose, CA. Shares examples of innovation from both IDEO and such companies as REI, Pike Place Market, and Nike.

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