The brand gap

About this book

"Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it.""--BOOK JACKET

Appears in these reading paths

Best Books to Sell Handmade on Etsy (in Order)

Beginner8books37 hrs5 stages

W

@worksherpa♥ 0

Logo and brand identity design: the best books to build brands, in order

Beginner11books51 hrs5 stages

C

@craftsherpa♥ 0

Best Books on Brand Strategy and Positioning (in Order)

Beginner9books51 hrs4 stages

W

@worksherpa♥ 0

Related reading guides

• Learn marketing from books: psychology first, tactics later
• Copywriting Books in Order: Learn to Write Words That Sell
• Self-publishing books to read, in order, before you launch
• SEO books worth reading, in order: content that ranks