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Supply chain management
Sunil Chopra · 2007 · 540 pages
CommerceMarketing channelsDelivery of goodsPhysical distribution of goodsCustomer servicesIndustrial procurement
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About this book
Illustrating the key drivers in effective supply chain management, this book outlines the main concepts so that students may understand what creates a competitive advantage. This text also provides strong coverage of analytic skills so students can gauge the effectiveness of the techniques described in the text.
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