Subjects / E-commerce & online stores

Best books to learn E-commerce & online stores, in order

E-commerce punishes learning things in the wrong order: product selection and unit economics come first, then the store and marketing, then operations and fulfillment. A good path front-loads the math so the tactics have something to stand on.

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Reading paths for e-commerce & online stores

Start an online store

Beginner10books69 hrs4 stages

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Frequently asked questions

How should I approach learning e-commerce & online stores?
E-commerce punishes learning things in the wrong order: product selection and unit economics come first, then the store and marketing, then operations and fulfillment. A good path front-loads the math so the tactics have something to stand on.
What's a good book to start e-commerce & online stores with?
A strong starting point is The E-myth revisited by Michael E. Gerber. The ordered reading paths above show exactly where it fits and what to read next.
What should I read after e-commerce & online stores?
Once you have the fundamentals, explore closely related subjects like Marketing, Copywriting, SEO & content marketing.

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