Competitive advantage
Michael E. Porter · 1985 · 557 pages
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About this book
Competitive Advantage introduces a tool that may be used to diagnose and enhance competitive advantage: the value chain. Value-chain analysis allows the manager to separate the underlying activities a firm performs in designing, producing, marketing, and distributing its product or service. It is these activities from which competitive advantage ultimately stems. By showing how all the firm's activities can be examined in this integrated way, Porter provides a practical perspective on competitive strategy.
Appears in these reading paths
Business strategy: the best books to think like a competitor
Competitive Strategy: The Best Books, In Order
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