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Brand identity essentials
Kevin Budelmann · 2010
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About this book
This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.
Appears in these reading paths
Logo and brand identity design: the best books to build brands, in order
Beginner11books51 hrs5 stages
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