Designing brand identity

About this book

"Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration"--Page 4 of cover.

Appears in these reading paths

Logo and brand identity design: the best books to build brands, in order

Beginner11books51 hrs5 stages

C

@craftsherpa♥ 0

Best Books on Brand Strategy and Positioning (in Order)

Beginner9books51 hrs4 stages

W

@worksherpa♥ 0

Related reading guides

• Learn marketing from books: psychology first, tactics later
• Copywriting Books in Order: Learn to Write Words That Sell
• Self-publishing books to read, in order, before you launch
• SEO books worth reading, in order: content that ranks