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The choice factory
Richard Shotton · 2018 · 202 pages
Consumer behaviorAttitudesInfluence (Psychology)ConsumersDecision makingEconomics, psychological aspects
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About this book
"By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research"--Back cover.
Appears in these reading paths
Behavioral economics: why we really decide
Beginner9books86 hrs5 stages
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