Subjects / Brand strategy
Best books to learn Brand strategy, in order
Brand strategy is often confused with logos and colors, so the reading order corrects the altitude first. Start with positioning and what a brand really is—a promise held in customers' minds—then identity, voice, and storytelling, then the systems that keep a brand consistent as it grows. Reading strategy before design keeps you from decorating a brand that hasn't decided what it stands for.
Reading paths for brand strategy
Best Books on Brand Strategy and Positioning (in Order)
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Frequently asked questions
- How should I approach learning brand strategy?
- Brand strategy is often confused with logos and colors, so the reading order corrects the altitude first. Start with positioning and what a brand really is—a promise held in customers' minds—then identity, voice, and storytelling, then the systems that keep a brand consistent as it grows. Reading strategy before design keeps you from decorating a brand that hasn't decided what it stands for.
- What's a good book to start brand strategy with?
- A strong starting point is Posicionamiento: El Concepto Que Ha Revolucionado LA Comunicacion Publicitaria Y LA Mercadotecnia (Positioning : the Battle for Your Mind) by Al Ries. The ordered reading paths above show exactly where it fits and what to read next.
- What should I read after brand strategy?
- Once you have the fundamentals, explore closely related subjects like Market research, Business analytics, Grant writing.