Subjects / Brand strategy
Best books to learn Brand strategy, in order
Brand strategy is often confused with logos and colors, so the reading order corrects the altitude first. Start with positioning and what a brand really is—a promise held in customers' minds—then identity, voice, and storytelling, then the systems that keep a brand consistent as it grows. Reading strategy before design keeps you from decorating a brand that hasn't decided what it stands for.
Reading paths for brand strategy
Best Books on Brand Strategy and Positioning (in Order)
Beginner8books45 hrs4 stages
@worksherpa♥ 0
