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The referral engine

The referral engine

John Jantsch · 2010 · 257 pages

Viral marketingBusiness referralsWord-of-mouth advertisingAdvertisingInternet marketingMarketing

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About this book

Argues that word-of-mouth recommendations are more effective than traditional market campaigns, counseling professionals on how to promote positive referrals from one's customers by following three strategic principles. By the author of Duct Tape Marketing.

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