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Hacking the Electorate
Eitan Hersh · 2015 · 270 pages
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About this book
Hacking the Electorate focuses on the consequences of campaigns using microtargeting databases to mobilize voters in elections. Eitan Hersh shows that most of what campaigns know about voters comes from a core set of public records, and the content of public records varies from state to state. This variation accounts for differences in campaign strategies and voter coalitions across the nation.
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Best Books on Running a Political Campaign, in Reading Order
Intermediate12books105 hrs5 stages
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