Subjects / Running a political campaign

Best books to learn Running a political campaign, in order

A campaign is a temporary organisation that has to raise money, find its voters, persuade some of them and turn them out on one specific day, and the literature divides cleanly along those lines. This path starts with the practitioner manuals for local races, because that is where most people actually begin and where the mechanics are visible.

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Reading paths for running a political campaign

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Frequently asked questions

How should I approach learning running a political campaign?
A campaign is a temporary organisation that has to raise money, find its voters, persuade some of them and turn them out on one specific day, and the literature divides cleanly along those lines. This path starts with the practitioner manuals for local races, because that is where most people actually begin and where the mechanics are visible.
What's a good book to start running a political campaign with?
A strong starting point is Campaign craft by Daniel M Shea. The ordered reading paths above show exactly where it fits and what to read next.
What should I read after running a political campaign?
Once you have the fundamentals, explore closely related subjects like Facilitation and running better meetings, Running for beginners.

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