Polling and the public
Herbert B. Asher · 1988 · 222 pages
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About this book
This is an introduction to public opinion polling, examining structural aspects of polls and how their results are used by media, politicians and government. Methodological issues, such as possible meanings of the "don't know" or middle response, coverage of sampling and response rates, consideration of non-attitudes, and discussion of reliability, validity and index construction are presented. Given the ever-increasing prevalence, use, and frequent misinterpretation of polls, the focus is on providing individuals with the information they need to become savvy interpreters of poll results.
Appears in these reading paths
Public Opinion and Polling: The Best Books on How Polls Work, in Order
Best Books on Survey Methodology and Sampling Design
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