Subjects / Public opinion and polling
Best books to learn Public opinion and polling, in order
A poll is a measurement, and like any measurement it has a method, an error structure and a set of assumptions that can fail. This path builds up in that order. It starts with how to read a published poll without being fooled — margin of error, house effects, likely-voter screens, and the specific ways election polling has gone wrong.
Reading paths for public opinion and polling
Public Opinion and Polling: The Best Books on How Polls Work, in Order
Intermediate14books124 hrs4 stages
Popular public opinion and polling books
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Frequently asked questions
- How should I approach learning public opinion and polling?
- A poll is a measurement, and like any measurement it has a method, an error structure and a set of assumptions that can fail. This path builds up in that order. It starts with how to read a published poll without being fooled — margin of error, house effects, likely-voter screens, and the specific ways election polling has gone wrong.
- What's a good book to start public opinion and polling with?
- A strong starting point is Uninformed by Arthur Lupia. The ordered reading paths above show exactly where it fits and what to read next.