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Revenue Management

Revenue Management

Robert G. Cross · 1997 · 288 pages

Revenue managementStrategisch managementMarketingTechnologieOrganisatieontwikkelingCash management

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About this book

In a book that signals the end of downsizing as a long-term strategy, Robert Cross--"the guru of management consultants" (The Wall Street Journal)--introduces groundbreaking tactics for creating revenue-driven organizations and achieving lasting growth. Charts & graphs.

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