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Big bucks

Big bucks

Georgina Adam · 2014 · 208 pages

MarketingArtHistoryArt, economic aspectsArt, marketingEconomic aspects

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About this book

This highly readable and timely book explores the transformation of the modern and contemporary art market in the 21st century from a niche trade to a globalised operation worth an estimated $50 billion a year. Drawing on her personal experience, the author describes in fascinating detail the contributions made by a range of actors and institutions to these recent developments. The author's engaging style makes this informative text ideal for collectors, students, and anyone interested in learning more about the evolution of the unprecedented market for art which exists today.

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