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The Psychology Of Price
Leigh Caldwell · 2012 · 248 pages
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About this book
Explaining the science behind pricing, The Psychology of Price has practical, jargon-free advice on pricing strategies and techniques that can be immediately applied. Includes a toolkit to work out the price point for any product plus expert tips to help businesses understand consumer behaviour and achieve higher sales.
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Pricing strategy: the best books to price for profit and value
Beginner9books63 hrs4 stages
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