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Pricing for profit

Pricing for profit

Dale Furtwengler · 2009 · 240 pages

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About this book

Many small business owners are trapped by industry pricing and market misconceptions, when they could be compensated for the true value of the product or service being offered. Pricing for Profit shows businesspeople how to break out of the stranglehold of industry pricing and charge more for their wares (regardless of the competition) without alienating their customers.

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