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The copywriter's handbook
Robert W. Bly · 1985 · 352 pages
Advertising copyBusiness writing
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About this book
A book for everyone who writes or edits copy, it reveals dozens of techniques that can help you write ads, commercials, and direct mail that get more attention and sell more products.
Appears in these reading paths
Copywriting: write words that sell
Beginner10books61 hrs5 stages
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