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Art of the deal

Art of the deal

Noah Horowitz · 2011 · 384 pages

MarketingArtArt as an investmentHistoryArt, marketingArt, economic aspects

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About this book

Noah Horowitz exposes the inner workings of the contemporary art market, explaining how this unique economy came to be, how it works, and where it's headed. He takes a unique look at the globalization of the art world and the changing face of the business, offering the clearest analysis yet of how investors speculate in the market and how emerging art forms such as video and installation have been drawn into the commercial sphere. --Book Jacket.

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