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Truth, lies, and advertising
Jon Steel · 1998 · 309 pages
Customer servicesAdvertising campaignsPlanningAdvertisingAdvertising agenciesCampagnes publicitaires
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About this book
Account planning is a discipline that combines aspects of four traditionally separate areas of advertising and marketing. This text aims to demonstrate how to use account planning to win clients and produce better, more effective advertising. It also shows the role account planning played in producing celebrated advertising campaigns.
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The Advertising Industry: The Best Books on How Agencies Really Work, in Order
Beginner14books94 hrs5 stages
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