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Bill Bernbach's book
Bob Levenson, Bob Levenson (Author), Bill Bernbach (Author) · 1987 · 220 pages
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About this book
This inside look at some of the most famous advertising campaigns in recent history created by Bill Bernbach, founder of Doyle Dave Bernbach, includes details on each campaign's history and philosophy, as well as theories on advertising
Appears in these reading paths
The Advertising Industry: The Best Books on How Agencies Really Work, in Order
Beginner14books94 hrs5 stages
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