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Dual transformation
Scott D. Anthony · 2017 · 254 pages
Organizational resilienceReengineering (Management)Organizational effectivenessStrategic planningReengineering (management)
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About this book
Introduction: Reinventing the marketing organization in the analytical era -- Disruptive shockwaves and dual transformation -- Transformation A: Repositioning the core -- Transformation B: Creating the new -- The capabilities link between A & B -- The courage to choose -- The clarity to focus -- The curiosity to explore -- The conviction to persevere -- Postcards from the dual transformation journey -- Afterword -- Appendix: Dual transformation toolkit
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