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Visual merchandising and display
Martin M. Pegler · 1983 · 359 pages
Display of merchandiseÉtalageMarchandisagePublicité visuelleButiksreklamFönsterskyltning
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About this book
This bestselling text is for anyone in merchandising from store planners and manufacturers to visual merchandisers. Pegler zeroes in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Using hundreds of textual and visual examples, the author reveals how to add interest to window and interior displays, optimising the retailer's image and the target market.
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