Donor-Centered Fundraising
Penelope Burk · 2003 · 284 pages
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About this book
"Supported by dozens of studies over twenty years involving tens of thousands of donors, 'Donor-Centered Fundraising' paints a candid picture of why donors stop giving, and what it will take to preserve their ongoing loyalty in the future. In clear language and backed by statistical evidence, the book explores the pitfalls of the fundraising industry's traditional approaches to donor communication and recognition and clarifies what donors want but seldom get from the charities they support."--Publisher description.
Appears in these reading paths
Nonprofit Fundraising: The Best Books on Asking for Money, in Order
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