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Rude Awakening
Maryann Keller · 1989 · 282 pages
Automobile industry and tradeGeneral Motors CorporationNew York Times reviewedAutomobile industry and trade, united states
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About this book
GM was forced to re-examine its management philosophy, realize its limitations, and grapple with an everchanging global marketplace to insure its survival in the '90s.
Appears in these reading paths
The Automotive Industry: The Best Books on Carmaking as a Business, in Order
Intermediate13books131 hrs4 stages
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