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Fables of Abundance
Jackson Lears · 1995 · 512 pages
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About this book
Fables of Abundance ranges from the traveling peddlers of early modern Europe to the twentieth-century American corporation, exploring the ways that advertising collaborated with other cultural institutions to produce the dominant aspirations and anxieties in the modern United States.
Appears in these reading paths
The history of advertising: books to read, in order
Intermediate14books110 hrs5 stages
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